- #Joan crawford alfred steele apartment new york movie#
- #Joan crawford alfred steele apartment new york tv#
Steele, a one-time Coke vice-president and former boss of D’Arcy, died of a heart attack aged 57 in 1959 after a nationwide tour with his wife urging bottlers to help underwrite Pepsi’s latest ad campaign.She travelled more than 100,000 miles on Pepsi’s behalf.
#Joan crawford alfred steele apartment new york tv#
Crawford, who appeared in print and TV ads for Pepsi, pressed for Pepsi trucks, bottles and signs to appear in her films. "If you drink Coke, you can think of those polar bears." Six months later, Alfred was hired as the special representative for the Davenport Bedmakers of America Association. "Every time you drink a Pepsi, I want you to think of Joan Crawford," she said. The advertising genius Alfred's business career started one day after his college graduation, when he and a friend formed a metal brokering business in Chicago, Illinois named H. What is true, though, is that Crawford remained a staunch advocate of Pepsi for the rest of her life. Indeed, it is there to this day, although it was dismantled and moved slightly to the north in 2009. Her final years were spent in seclusion, and she died from a heart attack in her New York City apartment. and final husband, Alfred Steele, in Ferncliff Cemetery, Hartsdale, New York. The fact is that the sign was in place well before Crawford’s ap-plication. Crawford died two days later at her New York apartment of a heart attack. But, as in any war, the first casualty of the Cola War was truth. Legend has it that Crawford, who had taken Steele’s place on Pepsi’s board after his death, retaliated by ordering the erection of a Pepsi sign on the bank of the East River directly opposite River House as a constant reminder to the residents of her humiliation. And to make matters worse, the head of the board was Robert Woodruff, Coca-Cola’s former president. 
Gloria Vanderbilt, Richard Nixon and Diane Keaton were among those blackballed. However, the River House board was infamous for turning down would-be residents, whatever their status. The story goes that Crawford took her Pepsi zeal to the extreme when she applied to become a resident of River House, one of the world’s most exclusive apartment buildings, in Manhattan. "I hate to use my wife to help me sell," Steele confessed.
#Joan crawford alfred steele apartment new york movie#
Playing the lead was the Oscar-winning Joan Crawford, a glamorous ambassador for Pepsi-Cola, then run by her fourth husband, Alfred Steele. Joan Crawford, who rose from waitress and chorus girl to become one of the great movie stars, died yesterday of a heart attack in her apartment at 158 East 68th Street.
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